Why

"Everybody's great at something ... nobody's great at everything."

In order to be able to offer our customers the highest standards of necessary luxuries, we collaborate with a variety of Artisans, each one, an incredibly passionate practitioner in their niche. 

We continually research products by artisan creators, and if they're determined to be amazing and on-brand with our Necessary Luxury culture, then we collaborate. Multiple collaborations are enabling us to refresh and add new gifting solutions frequently. This helps us to win and make happy customers, and those customers make more happy customers. That's our WHY.

Each item in our marketplace has its own uniquely luxurious attributes…the mouse mat, with its uncommon half a centimetre of soft thickness, the super-sized hardwood large coffee coasters, the long burning soy candles, Artisan super Smooth coffee, super rich Old World Hot Choc etc..

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